Projects
During the last 30 years, I have worked with a wide range of international marketing-driven companies. Here is a selection of my previous projects.
- Creation and implementation of cross-medial marketing campaigns in Germany, Austria and Switzerland
- In- and on-pack promotions (packaging design, inserts, couponing)
- POS campaigns
- Negotiation of international licenses and cooperation partners (Lego, Hasbro, Ravensburger, Walt Disney, Nintendo, Sony Music, Burger King, Gillette, Oral B, etc.)
- New Product Development
- Website development and content management
- Development of TV spots, print ads and posters
- Briefing and coordination of international agencies
- Qualitative and quantitative market research
- Event Management
- Budget planning and controlling
- Brand repositioning and relaunch
- Development of CD/CI
- B2B and B2C campaigns (brochures, print and radio ads, client events, cooperations)
- Development of product literature
- Direct Marketing (email marketing, newsletter)
- Website development
- Event management (trade fairs, trainings and seminars, company events)
- International project management
- Relaunch of association website
- Development of Logo, CD/CI and stationery
- Event management
- Support during relocation of the head office from Frankfurt to Brussels
-
- Recruiting
- Office space management
- Development of communication strategy
- Creation of newsletter
Other companies
- The Boston Consulting Group (Strategy Consulting)
- Halifax Bank of Scotland (Banking and insurance)
- Lloyds Banking Group (Banking and insurance)
- Bilfinger Berger (construction)
- Reizwerk (Full service agency)